Master Entrepreneur Program
September 26th & 27th, 2010
Join us September 26 & 27, 2010 for a golf outing and Master Entrepreneur program conducted by INSTORE Magazines.
Register now for this exciting event.
- Using social media to change your demographic. Technology is not just a young persons
game. All demographics, especially the most educated and affluent, are keeping
their sights on the pulse of technology and the world through social networks. Groups like
Linked-IN, Face Book and Twitter allow them to monitor that pulse. How can use them to
your stores advantage on a daily basis?
- Branding My Store, Instead of its Content. New or old your store is unique. Are you
marketing that uniqueness to your advantage, or are you hanging on to the coattails of a
national brand, hoping that it will bring customers to your store. Spending marketing dollars
on your unique brand sells your store. Co-op dollars sell someone else's product.
- Improving my stores credit standing. Times have been hard for all sectors of retail. The
question is how can you improve your credit standing so you can take action. Knowing
how to use Credit will help you avoid the pitfalls in the future.
- Transition the sale and sell more. How often does a customer come in for a gift or when
shopping for themselves and know exactly what they want? How comfortable are you in
bringing up alternatives? Moving customers to products that help promote your unique
niche or store selection can make you more profitable. Is your staff capable of doing that.
- Making your store a destination – When someone thinks Jewelry, is your store the first
one that comes to their mind? Making that happen takes time and effort. A few well
planned events can make potential shoppers at ease and think of your store when that all
important question gets asked.
- You have a website, but is it being seen? The way that people search the internet may
not cause your site to come up, even if they are across the street. How do you optimize you
presence in searches on the web? How do you monitor your success over time? Does
your site, once found, promote sales or cause a viewer to quickly moved on?
- E-mail Marketing – I think e-mail marketing could help me get my message out, but I do
not want to be considered spam? Could learning the five keys to e-mail marketing make
the process more comfortable and focus your marketing edge?
- Making an event successful – People are very creative and they come up with fantastic
ideas, but not all of them work for various reasons. What can you do to make your event
successful? What is the gauge of a successful event? What successful events are out there
that you can emulate in your area?
- Face Book – Does the name cause you to pause? Are you aware that young professional
use it constantly? How can you use it to bring those young professionals into your store.
- How Much Should I buy – Are you doing business the same way you were three years
ago? What is the right margin? Should that depend on the product? Should it matter how
long you have had it? Is cash-flow king or does margin trump it? What is my ROI?
- Hands on Stone Experience – Are you asking your staff to sell stones using terms they
may not understand? Basic hands on class (microscopes and all) to explain the grades and
reports they are using to sell diamonds. Short of sending your staff to California or New
York, this is the best experience you can give them.
